See the Potential Blog


Writings about communication & presentations

How to “Read the Room” & Re-engage Your Audience

How to “Read the Room” & Re-engage Your Audience

Many years ago, I lived in a large apartment building and had an upstairs neighbor, “Dave,” who was a compulsive talker. With Dave, there was no such thing as a conversation “in passing,” because every conversation quickly turned into a hostage situation.

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Presentations: What’s “Proper” These Days?

Presentations: What’s “Proper” These Days?

There was a time when giving presentations meant copying a certain style of delivery. The “proper” presenter spoke with a resonant voice for radio, didn’t move much, and used stiffly controlled gestures. He or she was expected to formally demonstrate perfect poise and show no rough edges. The “best” presenters came across like onscreen narrators of old-school educational films—flawless execution, and bland as potatoes. 

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10 Ways to Be a Better Hospital Visitor

10 Ways to Be a Better Hospital Visitor

Anyone who has spent a few nights in a hospital knows how stressful the experience can be. In addition to physical pain or discomfort, nighttime interruptions by hospital staff and the steady beeping of bedside monitors can make sleeping difficult. Worries about one’s...

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The Hedging Epidemic is kinda sorta Everywhere

The Hedging Epidemic is kinda sorta Everywhere

Hey, America—why this massive, meaningless, middling overuse of “kind of” and “sort of” (aka kinda sorta) in public and private discourse? Like uptalk, that ubiquitous rising inflection that makes statements sound like questions, kinda sorta is the death blow to...

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How to Make Your Apology Matter

How to Make Your Apology Matter

Oh, the possibilities are horrible. And endless. During your pitch presentation, you realize that your prospective client’s name is misspelled on every slide. You tell the boss you’re coming to her retirement party — and then remember it was supposed to be a surprise. You send an email claiming “Sam is a psychopath” to a coworker — who forwards it to Sam.

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Can You Relate?

Can You Relate?

Many years ago I was strolling the French Quarter in New Orleans when I noticed the slow approach of a small, mule-driven flower cart. The man seated on the cart kept it close to the sidewalk, making it easier for passersby to stop and select from his buckets abundant with gladiolas, daffodils, and irises. Yet, as dazzling as the flowers were, my attention drifted to the mule.

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